Power Your Business Courses Through Demographic Data

Heighten your academic instructions and teaching experience through extensive demographic data and intuitive mapping and reporting capabilities.

Power Your Business Courses Through Demographic Data

Heighten your academic instructions and teaching experience through extensive demographic data and intuitive mapping and reporting capabilities.

“My students thought it was a fantastic resource.
It’s great to have access to so much historic information – they really saw how rich census data can be. It’s very user-friendly, too; the students learned to navigate effortlessly. It inspired the best census explorations I’ve ever seen.”

Anne Knowles, Associate Professor of Geography, Middlebury College

The Ideal Data Teaching Tool

TractIQ is the ideal teaching tool that employs an engaging visual approach to understanding data and information. Through our intuitive platform, students develop critical-thinking skills, data literacy, and reasoning which are essential in preparing students to succeed in today’s professional environment.

We support courses in a wide variety of business fields:

  • Introduction to Business
  • Introduction to Marketing
  • Advertising
  • Retail Management
  • Real Estate
  • Entrepreneurship 
  • Business Analytics 
  • Business Strategy 
  • Logistics 
  • Sales

Transform Data into Knowledge

The work of preparing students for a data-intensive world starts now. Take the lead with TractIQ’s rich data resources and intuitive mapping tools. Foster critical thinking with data, instill decision-making and storytelling skills using data.

Our customizable, user-friendly mapping tools help you visualize your research easily. Students and instructors alike can make their research more impactful by transforming important data points into attractive visualizations.

Data Tailored for Your Teaching Needs

With over half a million data indicators at your fingertips, TractIQ is the ultimate teaching tool for business courses. We provide a wealth of current and historical data to help you develop fruitful multidisciplinary collaborations in teaching, learning, and research. Using real-world data, students can easily research service area needs such as:

  • Demography
  • Quality of Life
  • Consumer Price Index
  • Business Patterns
  • Employment
  • Consumer Expenditures
  • Gap Analysis Tools
  • And much more!

Discover Trends in Your Area and Beyond

View and track trends in any area across the United States with complete ease: Enter an address, select specific radii ranges, and begin discovering and exploring demographic trends in just a few simple clicks.

Explore Future Projections

View future projections with demographic data ranging from 1990-2026. See how demographics have changed over time and view what future trends await through extensive and accurate datasets.

Trusted Data Sources

Thoroughly documented, always up-to-date and processed for ease of use, our datasets come from trusted public and proprietary sources. Explore, download, or map our datasets and gain unique insights at the most granular levels of geography.

Get the TractIQ advantage

Easily explore demographic, socio-economic, historical, and current data with beautiful maps, detailed reports & unlimited data downloads.