Self-Storage Deal Prospecting Playbook

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Self-Storage Prospecting Playbook “This playbook outlines how I would source $100MM worth of self-storage deals from scratch.” – Noah Starr TractIQ CEO, Noah Starr, shares his secrets in this self-storage Prospecting Playbook. Built for investors, brokers, and vendors who want to build a repeatable, insight-driven pipeline, the Prospecting Playbook focuses on three key principles: Research-driven […]

How the REITs Compare Across Top MSAs

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How the REITs Compare Across Top MSAs Imagine you have found the perfect self-storage facility to invest in (click here for resources on how to identify these). Buying right is only half the equation to a successful deal. Now it’s time to execute on the business plan and produce a profitable investment. How do you […]

Access to Street Rate Data for 50+ MSAs

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Access to Street Rate Data for 50+ MSAs Enter your information to download street rate data for over 70 MSAs from January 2024 – March 2025 (10×10 unit size – climate and non-climate). The sheet also includes a month-to-month analysis, a year-to-date analysis, and a trailing-12-month analysis.

2025 – Q1 Self Storage REIT Report

Self-storage REIT market data chart from TractIQ analytics platform

2025 Q1 REIT REPORT The first quarter of 2025 showed signs of stabilization for the self-storage industry despite overall market volatility. Some storage REITs reported positive year-over-year revenue growth, something that has not happened for any storage REIT since the second quarter of 2024. In addition, year-over-year street rate growth continues to trend towards positive […]

Are Climate-Controlled Units Really Worth It?

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Are Climate-Controlled Units Really Worth It? Imagine you have a piece of land that is perfect for self-storage development. The visibility is unmatched off a major highway, the population density is high, the zoning is in place, and there aren’t any competitors looking to build self-storage near your site anytime soon. You’ve done your due […]

Q4 Self Storage REIT Report

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A Challenging 2024 for Self-Storage Operators 2024 put self-storage operators to the test. Street and web rates were heavily discounted, property taxes surged, and operators struggled to reconcile headline prices with achieved rents and existing-customer rate increases. This report uses TractIQ data and REIT filings to cut through the noise so you can underwrite and […]

The Gap Between Street and Web Rates

Self-storage discounting trends 2018–2024 TractIQ market analysis chart

First, let’s begin with some context and a few definitions.Self-storage customers sign monthly leases, which carries a double-edged sword. Storage operators often increase customer rental rates as the demand for storage grows within amarket. This responsiveness helps operators capture revenue quickly in times of strong demand. On the flip side, as demand weakens or prices […]

Nationwide Average Street Rates By State

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Download the nationwide average street rate data. As an investor, it’s vital to have quick access to quality data when analyzing a potential market or deal. Enter your information here to download in-depth statewide self-storage data. KEY INSIGHTS PER STATE:  Sqft/Capita Number of Stores Average Street Rent Enter your information to instantly download the full […]

Identifying Acquisition Opportunities

TractIQ guide cover: identifying investment criteria for self-storage acquisition opportunities

Identifying Investment Criteria for Self-Storage Acquisition Opportunities:In this video, I discuss the importance of creating an investment criteria for self-storage properties. By setting thoughtful standards, you can efficiently screen out properties that don’t align with your goals. I walk through demographic and facility filters to consider, such as population growth, median income, and square foot […]

Q3 Self Storage REIT Report

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The self-storage industry continues to show resilience in the face of headwinds pressuring the market.  Each self-storage REIT expressed cautious optimism heading into 2025 while remaining vigilant in operations during a challenging economic and housing environment. KEY FACTS:  Extra Space in-place rates are 26.7% above their advertised rates Public Storage in-place rates are 3.0% above […]