Self-Storage Market Data

TractIQ offers the most comprehensive self-storage market data. The below data was last updated March 10th, 2026.

Square feet of

0 B

Self-Storage in the U.S.

Existing Self-Storage

Facilities in the U.S.

Storage Supply

Per Capita in the U.S.

Average Size (SQFT)

of Existing Facilities

Storage Projects

Under Development

Storage Development

0 %

SQFT as % of Existing SQFT

Average Size (SQFT)

of New Developments

% of Total SQFT

0 %

Managed by REITs

The self-storage industry has over 67,000 active facilities and 3,500 known developments in the United States. According to data from the SSA 2025 Self Storage Demand Study, the percentage of households using self-storage has steadily increased from 8.95% in 2005 to 12.60% in 2024. Professionals and investors see self-storage real estate as an institutional asset class with a proven track record of performance during booms and resistance during busts.

Self-storage is a fast-paced, seasonal business where customers typically sign monthly leases. Due to the monthly nature of the self-storage business, rental rates vary widely at the facility level, let alone within a submarket. Tracking rental rate trends can provide valuable insights when it comes to self-storage supply and demand.

The average monthly street rate per square foot is $1.40 as of March 10th, 2026. This represents a -3.4% year-over-year growth rate. The street rate for a particular unit is the rate that a customer would be charged if they were to walk in off the “street” and rent a unit in person at the facility. Monthly street rates for 10×10 non-climate-controlled and climate-controlled units are $1.20 PSF and $1.40 PSF respectively.

The average monthly web rate per square foot is $1.14 as of March 10th, 2026. This represents a -5.8% year-over-year growth rate. Web rates are rental prices advertised online, often discounted to attract price-sensitive shoppers. These typically include short-term promotional pricing. Monthly web rates for 10×10 non-climate-controlled and climate-controlled units are $0.99 PSF and $1.12 PSF respectively.

year-over-year

0 %

Street Rate Growth

Average monthly

Street Rate Per Square Foot

The percent difference between average street rates and web rates can tell us a lot about self-storage demand and the state of the industry. As discounting (yellow line) increases, it suggests that operators are losing pricing power and have to discount rates to attract customers. As of late, discounting has been elevated compared to recent history.

The above chart shows national occupancy figures by management type, according to thousands of CMBS-reporting self-storage facilities. As of Q3 2025, national REIT occupancy was 89.5% and Non-designated operator occupancy was 87.0%. As of January 2026, Sophisticated operator occupancy was 79.3%. From Q3 2024 to Q3 2025, occupancy decreased 1.7 percentage points.

Self-storage square feet under development represents 6.8% of total existing self-storage square feet. About 72.9% of self-storage projects under development are within the conceptual/planned phase. These projects may or may not be built as they are still in the early stages of understanding feasibility and seeking approvals. Understanding supply is essential to succeed in your self-storage business.

Industry Leaders Who
Trust TractIQ

"Competitive occupancy has always been one of the hardest metrics to track with confidence. TractIQ gives us real, reported occupancy at the facility level. When you layer in in place financials and achieved rents, it materially changes underwriting and helps us make smarter revenue and pricing decisions with far more certainty. For us, it is a game changer."

“You’re cooking with grease here. Having occupancy plus full financials in the exact markets we buy in is pretty incredible. This is exactly the kind of data we want in underwriting.”

“Occupancy has been one of the biggest pain points in our underwriting process. TractIQ replaces guessing with real market context and makes it much easier to build conviction and communicate it clearly to investment committee. You make it easy to be a strong advocate.”

“TractIQ has become a core part of how we explain the market to LPs and lenders. We use the REIT reporting and historical rate trends constantly because it helps us put today’s rents into real context. When you layer in true facility level occupancy and comp level financials, it’s a 10 out of 10. It democratizes the data, makes everyone smarter, and keeps people from making expensive mistakes.”

“Before TractIQ, occupancy was mostly anecdotal. We were stitching together assumptions. Having real historic occupancy and financial data allows us to tell a credible market story and dramatically improves the quality of our offering materials.”

“This is the first truly differentiating upgrade we’ve seen in self-storage software. Reliable occupancy plus comp level financials and deep rate history gives you a full snapshot of a market in one place. It can pay for itself with one deal and fundamentally changes how serious investors and brokers underwrite deals.”

“Seeing real, facility level occupancy alongside long term rate history is unbelievable. This is a 10 out of 10 and a true game changer for the industry. For the first time, you can understand how markets actually perform over time instead of relying on assumptions. It completely changes how confidently deals are priced, underwritten, and evaluated.”

“This is what everyone is looking for. Even having one or two truly comparable facilities with occupancy and full financials in a tight radius helps us underwrite the entire deal, from revenue to utilities and expenses. It takes a huge amount of guesswork out of the process.”

"TractIQ has been a game changer for our firm. We recently had a deal approved because we could quickly and confidently support data in a key market — all thanks to TractIQ. The platform is intuitive, the team is responsive, and it has reduced our research time dramatically. I’d highly recommend TractIQ to any investor looking for a smarter, faster, more insightful way to work."

"TractIQ has transformed how our acquisitions team works. It streamlines the process of identifying deals that align perfectly with our clients’ buy boxes, and the dynamic, accurate data saves us countless hours — time we now spend on strategy and closing. The visually compelling reports are powerful value-adds for both our team and our clients. TractIQ has truly elevated our efforts, empowering us to move faster, work smarter, and deliver greater value. It’s not just a tool — it helps us make data-driven decisions and stand out from the competition."

“This is a major breakthrough for transparency in self-storage. Centralizing facility-level occupancy and historical financials, fundamentally changes how deals are evaluated. TractIQ has set a new standard for serious investors and self-storage underwriting.”

“TractIQ is a game changer. It brings everything investors and operators need into one system, making data-driven decisions faster and easier than ever.”

“TractIQ takes what used to be 20 hours of research and delivers it in two minutes. I cannot speak more highly about what TractIQ is doing. The software gives you as much data, as concisely as possible, to help you make big decisions with confidence. If I’m going to get to no, I want to get to no in two minutes, not 20 hours. That’s the beauty of TractIQ—it helps me understand a market quickly and clearly when I’m making $10–20 million decisions.”

“This is great. This is wonderful. This is fantastic. The software’s amazing because beyond rental stuff, there’s filtering. You could spend days in here just having fun⎯looking at different things. There's so much data. It’s insane. I’ve never seen anything like it.”

"TractIQ pulls together the best of all platforms and filters out the garbage in a way that provides a self-storage investor exactly the information they need."

“TractIQ is extremely unique in terms of numerous exportable market reports, housing development data, commercial development data, traffic count information, flood zone maps, and so much more.”

“TractIQ gives me everything I need in one place. The interface is incredibly clean and user-friendly, the pricing is unbeatable, and I can pull full reports in seconds. I’ve saved millions of dollars by using TractIQ. It’s completely changed the way I evaluate markets and present deals. I recommend it to brokers, developers, operators, and even lenders. The data is real and reliable.”

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