Founded and led by people who have bought, built and operated self-storage.
We were storage investors, 12 facilities in, tired of underwriting deals on data we didn’t trust. So we found TractIQ on page 10 of Google and bought it. It had been founded in 2018 by Thomas Halatyn, and we’re proud to carry his work forward.
Then we stopped buying storage so we’d never compete with our customers.
Now we build the data we wish we’d had: verified, transparent, and in one place.
I know the pain of a bad deal because I’ve lived it. I bought the wrong site, so I’ve sat through the hard calls with our lender and investors, and had sleepless nights, fear, and regret.
My bad deals motivated me to fix the data problem in storage so no one else has to live through one. I’ve also bought great sites, and that feeling of being on top of the world is what we want for every customer.
While we can’t promise that outcome, we do promise to tell you the truth, care deeply, and do the best we can for you every day.
In 2024, Noah publicly committed to no longer buying storage facilities to build the best data company in the industry. We haven’t bought a single facility since. Instead, we’ve helped hundreds of investors buy their own, and walk away from the deals they shouldn’t.
Ten people across product, engineering, research, sales, customer success and marketing. Led by people who underwrote, acquired and developed self-storage before building the data for it.
“Noah and the TractIQ team have been genuine partners throughout. They built the foundation the industry actually needed.”
“You make me feel like I’m the only customer that you have.”
“If there was something I didn’t understand or had a question on, the TractIQ team is really easy to get a hold of and very willing to help.”
“I sincerely appreciate how you all partner with your clients. It’s a pretty unique experience working with your team.”
“I don’t know how many more times I can say WOW. 32 is a record.”
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Everyone at TractIQ has equity in the company and ownership over their work. We’re not hiring right now, but we’re always glad to meet people who want to build the source of truth for self-storage. Tell us about yourself.
“The credit belongs to the man who is actually in the arena… who at the worst, if he fails, at least fails while daring greatly.”
