Why 99% Occupancy Is Costing You Money
Episode 4: Why 99% Occupancy Is Costing You Money A 473-unit self-storage facility running at 99% occupancy and 23% below market street rates. We underwrote it live with the broker selling it, the management company that would price it, and the software that would execute the rate change. Full replay below — no form. The […]
A Live Look at Market Prices for Self-Storage Facilities
Storage Digressions · No. 04 A live look at market prices for self-storage facilities 168 listings. $568 million. A live look at what self-storage is asking, and what actually moves the price per foot. Noah Starr · 17 August 2026 When you go to buy a stock, you have a wealth of information at […]
Nobody Invited Me to Storage Earnings Season, So I Held My Own Call
Nobody Invited Me to Storage Earnings Season, So I Held My Own Call Three Wall Street questions from Storage REITs’ Q2 calls, answered the way a public CEO never could. By Noah Starr Founder & CEO, TractIQ Last week the storage REITs reported quarterly earnings. So, being a good storage data nerd, I […]
Becoming the Self-Storage Buyer Brokers Call First
Deal Sourcing · For Investors Becoming the Buyer Brokers Call First In a fragmented, disciplined self-storage market, deal flow goes to the buyer a broker trusts to close. Here is how to become that buyer. TractIQ Research · 8 min read Every experienced storage investor has felt it. The best facilities seem to […]
How Much Does a Month of Delay Cost a Self-Storage Development
How Much Does a Month of Delay Cost a Self-Storage Development? | Storage Digressions How Much Does a Month of Delay Cost a Self-Storage Development? A data center stat sent me down a rabbit hole into what a self-storage development delay really costs — modeled with two AI models, real Austin street rates, and a […]
On-Market Self-Storage Listings Live on TractIQ
https://youtu.be/9Zp9juRtud4 Finding, Underwriting & Making Offers on Self Storage Deals, The Smartest Hour in Self Storage, Ep. 3 Episode 3: What we covered👇 In Episode 3 of The Smartest Hour in Self Storage, TractIQ CEO Noah Starr is joined by top self storage brokers — Adam (JLL), Scott and Jesse (Equicap), and Frank (Franklin Street) […]
Self-Storage REIT Source Data — Street & Web Rates for 40+ MSAs
Q1 2026 · SELF-STORAGE REIT DATA The self-storage REIT data behind every confident deal The market-level rate and occupancy data behind our Q1 2026 Self-Storage REIT Report — realized rent per occupied square foot, year-over-year movement, and physical occupancy, broken out MSA by MSA across the five public storage REITs. Book a live demo Free […]
How Top Self-Storage Professionals are Using AI
https://youtu.be/LbVYr3CineA How the Top 3% AI Users in Self-Storage are Transforming Underwriting, Research, & Deal Flow Episode 2: What we covered👇 Are you still manually underwriting self storage deals one address at a time? In Episode 2 of The Smartest Hour in Self Storage, TractIQ CEO Noah Starr sits down with three industry pros who […]
How AI changes self-storage underwriting forever
https://youtu.be/P9bNwZlJg6Y How AI Changes Self-Storage Underwriting Episode 1: What we covered👇 There’s the analysis you can pull together fast, and the analysis you’d actually stand behind. Closing that gap is where the real work happens. And that’s exactly where this industry is headed next. In this episode, Noah Starr and Thaddeus Campbell worked through a live listing from […]
2025 Self Storage US Real Estate Market Value Falls to $432 Billion
2025 U.S. Self Storage Real Estate Market Value Falls to $432 Billion Industry Valuation, NOI, and Cap Rate Analysis from TractIQ The total value of U.S. self storage real estate declined to approximately $432 billion in 2025, representing a roughly 2% decrease year over year. Slower demand recovery, muted rate growth, and elevated operating costs […]
