2025 Self Storage US Real Estate Market Value Falls to $432 Billion

2025 U.S. Self Storage Real Estate Market Value Falls to $432 Billion Industry Valuation, NOI, and Cap Rate Analysis from TractIQ The total value of U.S. self storage real estate declined to approximately $432 billion in 2025, representing a roughly 2% decrease year over year. Slower demand recovery, muted rate growth, and elevated operating costs […]
Part Two: How the Best Investors Are Analyzing Self-Storage Deals

PART 2: How the Best Investors Are Analyzing Self-Storage Deals In part-one of this series, we discussed how to define your buy-box, how to analyze demographics, and how to understand your competition and potential incoming supply. In part-two, we will uncover how the best investors understand demand drivers, environmental factors and facility characteristics. Demand Drivers […]
Lessons from underwriting $1B in storage deals. Part 1: How the best investors analyze self-storage deals

Lessons from underwriting $1B in storage deals. Part 1: How the best investors analyze self-storage deals Space is becoming more of a necessity rather than a luxury in today’s world. Self-storage is a booming business, and with the rise of consumerism the industry has only grown. As housing costs have increased and average home size […]
Noah Starr and AJ Osborne Discuss How to Find Self Storage Deals in Seconds

Self Storage Income Podcast with AJ Osborne and Noah Starr, CEO of TractIQ. Noah, was honored to share his expertise on the Self Storage Income Podcast with AJ Osborne. In this episode, Noah is tipping the scales toward small investors and giving them the tools to compete with institutional players! Common questions from small investors: […]
A Key Metric: Predicting Storage Demand With Median Home Values

A Key Metric: Predicting Storage Demand With Median Home Values What would you say is the most important key metric in predicting self-storage demand and potential rent growth? Answers might include: Population growth, Population density, Median household income, Average household income, Supply per capita, Incoming residential construction, Incoming self-storage construction, and Percent of area that […]
Rely On Data: 2024 Self-Storage Real Estate Market Value

Rely On Data: 2024 Self-Storage Real Estate Market Value Is there anything more exciting than storing old high school yearbooks, holiday decorations, and outdated furniture? It’s understandable that self-storage may be off the list of lively dinner conversations, but real estate investors would argue the industry is anything but boring. In recent history, […]
Mind The Gap: Using Street And Web Rates To Understand Demand

Self-storage demand can sometimes feel like a mystery. One day units are full, and the next, customers are vanishing. But what if the key to understanding it lies in the subtle difference between two numbers (street rates and web rates)? That gap isn’t just about discounts; it is a direct link to understanding self-storage demand. […]
Markets That Pack A Punch

Markets That Pack A Punch Did you catch Mike Tyson and Jake Paul sparring back in November? I’ll be honest—I just watched the highlights. But the decision was unanimous. Mike Tyson isn’t the same fighter he once was. And while Tyson’s punches might not have the same impact at 58, these cities have […]
Key Demand Metrics: Predicting Storage Demand

Key Demand Metrics: Predicting Storage Demand What would you say is the most important key metric in predicting self-storage demand and potential rent growth? Answers might include: Population growth Population density Median household income Average household income Supply per capita Incoming residential construction Incoming self-storage construction Percent of area that is renter-occupied These are […]
The State of Self-Storage Development

The State of Self-Storage Development The legendary Sam Zell famously quipped: “Taking risks today for tomorrow’s reward is both the most challenging and difficult of tasks. Unbridled optimism must be tempered with reality.” For this state of development piece, rather than emulating every US President at the State of the Union Address, I will temper […]