Noah Starr and AJ Osborne Discuss How to Find Self Storage Deals in Seconds

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Self Storage Income Podcast with AJ Osborne and Noah Starr, CEO of TractIQ. Noah, was honored to share his expertise on the Self Storage Income Podcast with AJ Osborne. In this episode, Noah is tipping the scales toward small investors and giving them the tools to compete with institutional players! Common questions from small investors: […]

A Key Metric: Predicting Storage Demand With Median Home Values

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A Key Metric: Predicting Storage Demand With Median Home Values What would you say is the most important key metric in predicting self-storage demand and potential rent growth? Answers might include: Population growth, Population density, Median household income, Average household income, Supply per capita, Incoming residential construction, Incoming self-storage construction, and Percent of area that […]

Rely On Data: 2024 Self-Storage Real Estate Market Value

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Rely On Data: 2024 Self-Storage Real Estate Market Value     Is there anything more exciting than storing old high school yearbooks, holiday decorations, and outdated furniture? It’s understandable that self-storage may be off the list of lively dinner conversations, but real estate investors would argue the industry is anything but boring. In recent history, […]

Mind The Gap: Using Street And Web Rates To Understand Demand

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Self-storage demand can sometimes feel like a mystery. One day units are full, and the next, customers are vanishing. But what if the key to understanding it lies in the subtle difference between two numbers (street rates and web rates)? That gap isn’t just about discounts; it is a direct link to understanding self-storage demand. […]

Markets That Pack A Punch

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Markets That Pack A Punch     Did you catch Mike Tyson and Jake Paul sparring back in November? I’ll be honest—I just watched the highlights. But the decision was unanimous. Mike Tyson isn’t the same fighter he once was. And while Tyson’s punches might not have the same impact at 58, these cities have […]

Key Demand Metrics: Predicting Storage Demand

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Key Demand Metrics: Predicting Storage Demand What would you say is the most important key metric in predicting self-storage demand and potential rent growth? Answers might include: Population growth Population density Median household income Average household income Supply per capita Incoming residential construction Incoming self-storage construction Percent of area that is renter-occupied   These are […]

The State of Self-Storage Development

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The State of Self-Storage Development The legendary Sam Zell famously quipped: “Taking risks today for tomorrow’s reward is both the most challenging and difficult of tasks. Unbridled optimism must be tempered with reality.” For this state of development piece, rather than emulating every US President at the State of the Union Address, I will temper […]

Does Lower Market Saturation (SF/C) Lead To Higher Storage Rates?

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Does Lower Market Saturation (SF/C) Lead To Higher Storage Rates? Self-storage demand can feel like an unsolvable puzzle. But what if the key lies in one metric (square foot per capita [SF/C]) and its connection to street rates? Spoiler alert: It’s fascinating. I dove into 225 of the top MSAs in the U.S. to see […]

Comparing REIT’s Discounting Strategy

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Revealing the Gap Between Street and Web Rates TractIQ is breaking down six years of self-storage discounting data in a 10-part series. Below, are parts 6-10. Scroll to the bottom to download all 10 parts of the report. First, let’s begin with some context and a few definitions. Self-storage customers sign monthly leases, which carries a double-edged […]