In Episode 3 of The Smartest Hour in Self Storage, TractIQ CEO Noah Starr is joined by top self storage brokers — Adam (JLL), Scott and Jesse (Equicap), and Frank (Franklin Street) — to do the work most buyers never see on camera: finding real deals, underwriting them live, and getting to an offer.

This episode also marks a major announcement: TractIQ now hosts live listings inside the platform. At the time of recording there were $437 million of active self storage deals from 12 leading brokerages, all searchable, filterable, and scoreable in one place. See how the new buy box filter lets you screen every deal on the market in about 30 seconds by price, cap rate, square footage, occupancy, population, and strategy — then instantly rank each listing by how well it fits your criteria.

The team underwrites nearly $80 million of live listings on screen, including:

• Clear Home Self Storage (Tucson, AZ) — a hybrid drive-up, covered, and open-air parking facility near Davis-Monthan Air Force Base, listed at $6.3M with meaningful rate and occupancy upside.
• Crown Point (Lake County, Northwest Indiana) — a stabilized, cash-flowing “coupon clipper” benefiting from Chicagoland migration and an increasingly institutional market.
• A 5-property Southeast portfolio (GoStore It / Cerberus) — assets across Nashville, Chattanooga, Asheville, Winston-Salem, and Rock Hill, featuring a Class A, multi-story, climate-controlled facility in Asheville.
• A true mom-and-pop deal near Fort Mill / Rock Hill, SC — 80% physical but only 55% economic occupancy, with major value-add upside in rate management, automation, RV/boat parking, and expansion.

Along the way you’ll learn how experienced brokers read a rent roll for hidden revenue growth, evaluate parking tenants versus traditional storage tenants, weigh supply and competition against occupancy and rate trends, and use TractIQ data — occupancy dashboards, CMBS data, demographics, new-supply pipeline, and street-rate comps — to underwrite with confidence.

Whether you’re a self storage investor, broker, owner-operator, or acquisitions professional, this episode is a practical, deal-by-deal masterclass in sourcing and analyzing self storage acquisitions at scale.