MSM’s THE Show Announces The Deal Room, Powered by TractIQ
We are excited to be part of THE Show. THE Show is a modern conference experience built for today’s self storage industry, featuring elevated networking, industry leading conversations, and a reimagined trade show environment at the Georgia World Congress Center. Join Noah, TractIQ CEO, as a featured speaker, and TractIQ as the official sponsors of […]
How AI changes self-storage underwriting forever
https://youtu.be/P9bNwZlJg6Y How AI Changes Self-Storage Underwriting Episode 1: What we covered👇 There’s the analysis you can pull together fast, and the analysis you’d actually stand behind. Closing that gap is where the real work happens. And that’s exactly where this industry is headed next. In this episode, Noah Starr and Thaddeus Campbell worked through a live listing from […]
TractIQ Launches AI Connector, Bringing Verified Self-Storage Data Into Claude and ChatGPT
TractIQ Launches AI Connector, Bringing Verified Self-Storage Data Into Claude, ChatGPT, and Copilot The first self-storage data platform that works directly inside the AI tools investors, brokers, and operators already use. Austin, TX, May 12, 2026. TractIQ today launched the TractIQ AI Connector, bringing the industry’s most complete self-storage dataset directly into Claude, ChatGPT, and […]
TractIQ Featured in The Wall Street Journal
Local communities are fighting back against sprawling storage centers, even as owners try to make them better neighbors By Fred A. Bernstein Apr 15, 2026 Sara Vass, a marketing executive, calls herself “the queen of storage spaces.” She has one cramped unit not far from her Lower Manhattan apartment, and another on the East End […]
CEO, Noah Starr, Featured on the Cover of Messenger Magazine
We’re so proud to see our CEO, Noah Starr, featured on the cover of Messenger this month. The piece touches on a challenge we’ve spent so much time on at TractIQ, bringing clarity to the data that drives real performance in self-storage. We’re grateful to be part of an industry that continues to move toward […]
2026 Self-Storage Almanac Data Release
The 2026 MSM Self-Storage Almanac is out. As the official data provider, we’re giving away the REIT occupancy dataset that powers it. REIT Occupancy Remains High, but the Real Story is What’s Missing Public self-storage REITs continue to report strong same-store occupancy, with averages hovering in the low-to-mid 90% range through 2024 and into 2025. […]
2025 Self Storage US Real Estate Market Value Falls to $432 Billion
2025 U.S. Self Storage Real Estate Market Value Falls to $432 Billion Industry Valuation, NOI, and Cap Rate Analysis from TractIQ The total value of U.S. self storage real estate declined to approximately $432 billion in 2025, representing a roughly 2% decrease year over year. Slower demand recovery, muted rate growth, and elevated operating costs […]
TractIQ and CrediQ Partner to Set the New Standard in Underwriting
TractIQ and CRED iQ Establish Verified Operating Performance as the New Underwriting Standard for Self-Storage Verified occupancy and financial performance data mark a permanent shift in self-storage underwriting Austin, TX, January 20, 2026 — TractIQ, the market intelligence platform built specifically for the self-storage industry, today announced a partnership with CRED iQ that establishes verified, […]
Self-Storage Deal Prospecting Playbook
Self-Storage Prospecting Playbook “This playbook outlines how I would source $100MM worth of self-storage deals from scratch.” – Noah Starr TractIQ CEO, Noah Starr, shares his secrets in this self-storage Prospecting Playbook. Built for investors, brokers, and vendors who want to build a repeatable, insight-driven pipeline, the Prospecting Playbook focuses on three key principles: Research-driven […]
Lessons from underwriting $1B in storage deals. Part 1: How the best investors analyze self-storage deals
Lessons from underwriting $1B in storage deals. Part 1: How the best investors analyze self-storage deals Space is becoming more of a necessity rather than a luxury in today’s world. Self-storage is a booming business, and with the rise of consumerism the industry has only grown. As housing costs have increased and average home size […]
