Ep 2 attendees stayed longer despite lower show rate
No-show Rate by Facility — Both Episodes
50+ operators are consistently your most reliable attendees
Consistent pattern: 50+ facility operators no-showed at 37% in Ep 1 and 49% in Ep 2 — always the lowest of any group. The 1–5 group had the highest no-show rate in both episodes (61.5% and 61.2%).
Session Time by Role — Both Episodes
Owner/Investors and Brokers stayed consistent; Vendors dropped
Ep 2 improvement: Owner/Investors stayed 9 more minutes on average (50 vs 41 min). Broker time held steady. Vendors showed up more in Ep 2 but left earlier — 34 vs 35 min.
Dropoff Curve — Episode 1 vs. Episode 2
Both episodes show the same bimodal pattern: exit fast or stay to the end
Episode 1
Episode 2
Ep 2 held longer: 60% of Ep 2 attendees stayed 50+ minutes vs. 53% in Ep 1. Early exits (<10 min) were nearly identical at ~7.6% vs 7.8% — the same casual/accidental registrant segment exists in both audiences.
Audience Pipeline — Both Episodes Combined
Lifecycle Stage Mix — All Registrants vs. Attendees
New Contacts are registrants not yet fully profiled in HubSpot
All Registrants (611)
Attended (300)
Pipeline quality of attendees: Of the 300 who showed up across both episodes, customers attended at a higher rate than any other group. New Contacts made up 59% of all registrants but only 59% of attendees — virtually no dropoff, suggesting registration intent is strong even for newer contacts.
Episode 1 Recap
The Smartest Hour in Self-Storage
May 2026
338 Unique Registrants
How AI Changes Storage Underwriting
Overview
Total Registrants
338
Unique contacts
Attended
182
53.8% show rate
No-showed
156
46.2% no-show rate
Avg. Time On
41m
Median: 53 minutes
Audience Pipeline
Customers
112
33.1% of registrants
MQL
108
31.9% of registrants
Opportunity
52
15.4% of registrants
Lead
43
12.7% of registrants
Other
23
Not in HubSpot
Attendance
Overall Attendance
Show vs. no-show breakdown
Attended — 182 (54%)
No-show — 156 (46%)
No-show Rate by Facility Count
1–5 no-showed most; 50+ most reliable
Key finding: 50+ operators no-showed at just 37% vs. 61.5% for 1–5. Your ICP showed up most reliably.
Portfolio Size
Registrants by Number of Facilities
Toggle between all registrants, attended, and no-shows
All registrants
Role Types
All Registrants by Role
Owner/Investors dominated the list
Owner/Investor — 244
Broker — 39
Vendor — 27
N/A — 28
No-show Rate by Role
Brokers were most committed
Key finding: Brokers had the lowest no-show rate at 36% and highest median session time at 54 min.
Engagement & Drop-off
Drop-off Curve
53% of attendees stayed 50+ minutes
Early exit
Mid
Strong retention
Key finding: 31 left within 10 min. 96 of 182 stayed 50+ minutes — bimodal pattern: exit fast or stay to the end.
Avg. Session Time by Role
Attendees only
Avg. Session Time by Facility
Larger portfolios stayed longer
Key finding: 6+ facility operators stayed 43 min avg vs. 37 min for 1–5 operators.
HubSpot — Customer Intelligence
Customers Registered
112
33.1% of all registrants
Non-customers
226
67% — pipeline opportunity
Customers Attended
68
61% customer show rate
Non-cust. Attended
114
50% non-customer show rate
Lifecycle Stage — All Registrants
Where the full list sits in your pipeline
Lifecycle Stage — Attended Only
81% were customers or active pipeline
Key finding:81% of Ep 1 attendees were customers or in active pipeline (MQL/Opportunity). Zero raw leads in the confirmed attendance pool.
Episode 2 Recap
The Smartest Hour in Self-Storage
June 18, 2026
273 Unique Registrants
What the Best Minds in Storage Built With AI
Overview
Total Registrants
273
Unique contacts
Attended
118
43.2% show rate
No-showed
155
56.8% no-show rate
Avg. Time On
47m
Median: 56 minutes
Audience Pipeline
Customers
45
16.5% of registrants
MQL
23
8.4% of registrants
Lead
10
3.7% of registrants
Opportunity
4
1.5% of registrants
New Contacts
190
Registered via Zoom
New Contacts: 190 of 273 registrants are newer contacts in HubSpot who registered directly through the Zoom webinar link. They’re in the system but not yet fully profiled with a lifecycle stage. This is a healthy sign — the webinar is pulling in net-new audience.
Attendance
Overall Attendance
Show vs. no-show breakdown
Attended — 118 (43%)
No-show — 155 (57%)
No-show Rate by Facility Count
50+ most reliable again
Key finding: 50+ operators had the lowest no-show rate at 49% — consistent with Ep 1. Pattern holds across both episodes.
Portfolio Size
Registrants by Number of Facilities
Toggle between all registrants, attended, and no-shows
All registrants
Role Types
All Registrants by Role
Owner/Investors dominated again
Owner/Investor — 200
Broker — 28
Vendor — 28
N/A — 17
No-show Rate by Role
Vendors showed up more this episode
Key finding: Vendors had the lowest no-show rate this episode at 42.9% but left earliest at 34.6 min avg. Owner/Investors stayed the longest at 50.3 min.
Engagement & Drop-off
Drop-off Curve
60% of attendees stayed 50+ minutes
Early exit
Mid
Strong retention
Key finding: 9 left within 10 min. 71 of 118 stayed 50+ minutes (60%) — better retention than Ep 1. Showcase format kept people to the end.
Avg. Session Time by Role
Attendees only
Avg. Session Time by Facility
1–5 operators stayed longest this episode
Interesting flip: 1–5 facility operators stayed longest at 52.8 min this episode — opposite of Ep 1. Showcase format may resonate more with early-stage investors.
HubSpot — Customer Intelligence
Customers Registered
45
16.5% of registrants
Non-customers
228
83.5% incl. new contacts
Customers Attended
22
48.9% customer show rate
Non-cust. Attended
96
42.1% non-customer show rate
Lifecycle Stage — All Registrants
Full pipeline view including new contacts
Lifecycle Stage — Attended Only
Matched attendees only — 39 had HubSpot records
Key finding: Of 39 attendees matched to HubSpot, 87% were customers or active pipeline. 79 of 118 attendees are new contacts being nurtured through this webinar.
