CRE Daily’s Review of TractIQ
We are honored to share a portion CRE Daily’s review of TractIQ. To read the full review, click here.
TractIQ stands out as a comprehensive self-storage data platform designed to meet the needs of investors, brokers, and operators seeking to make smarter, data-driven decisions. With over 200 critical datasets, including facility details, market insights, demographic trends, and risk assessments, TractIQ provides the tools necessary to gain a competitive edge in the self-storage industry.
Its user-friendly interface, advanced filtering options, and seamless integration with popular CRMs ensure that users can easily access and analyze the most relevant data, making the decision-making process faster and more efficient.
While TractIQ is relatively new to the market, its rapid growth and ongoing innovations have attracted top-tier customers and investors. The platform’s commitment to offering a broad array of data—from rental rates and construction trends to environmental risk factors—makes it a valuable resource for professionals looking to explore every aspect of a potential investment.
Though some features, such as zoning, sales comps, and loan information, are still in development, TractIQ continues to evolve and add new capabilities, positioning itself as a formidable player in the self-storage data space.
Compared to competitors like Yardi Matrix, Radius Plus, and StorTrack, TractIQ offers broader coverage and more comprehensive insights at a more competitive price point. While these competitors may have their strengths, TractIQ’s dedication to providing a fully integrated, data-rich platform gives users access to the detailed information they need without the added complexity of multiple subscriptions.
Ultimately, TractIQ offers the ideal blend of usability, affordability, and data-driven power for self-storage industry professionals to stay ahead of market trends and make informed investment decisions.
TractIQ’s platform contains 200+ datasets: TractIQ provides comprehensive data on self-storage supply, demand indicators, and site risk factors. The platform includes information on over 68,000 operating storage facilities and construction sites, 30,000 with detailed pricing by unit type, and 35,000 with owner contact details. It also tracks many demand indicators, such as demographic data, 79,000+ housing starts, 333,000+ commercial construction projects, traffic counts, and major signal brand locations (Walmart, Starbucks, Whole Foods, etc.).
Additionally, TractIQ assesses site risk factors like flood zones, sea level rise, seismic risks, and wildfire hazards to help users make informed investment decisions.
User-friendly map interface with multiple data layers and visualization options: TractIQ’s map allows users to identify new development and acquisition targets with sophisticated supply-demand filtering and then do advanced underwriting by layering key data sets including traffic counts, risk factors, and the many demand signals mentioned above. Users can also overlay flood zone maps to assess risks like higher insurance premiums.
Additionally, TractIQ tracks over 79,000 residential construction projects, critical for predicting future self-storage demand and better contextualizing opportunities for investment committees (i.e., 3,000 housing units are under construction within 3 miles of a site, totaling $600MM in cost).
Excel-compatible reports for various metrics: TractIQ provides an Excel-friendly interface, allowing users to easily download and integrate data into their underwriting models. This includes detailed rent comps on a per-square-foot or per-unit basis and 12-month market trends.
The platform is a one-stop shop for analyzing demographics, rate trends, and various reports on storage facilities, housing starts, and commercial construction. Users can download all data, to pull out intel like project names, descriptions, costs, stages (and even up-to-date city project notes), and owner and developer contact information.
Data is regularly updated and vetted for the highest quality: TractIQ combines automated processes with expert human review, thanks to its data engineers, scientists, and QA specialists. A qualified expert reviews every self-storage facility on the platform, while demand data is aggregated from government sources and vetted vendors to ensure accuracy. The platform is fully transparent, sharing data update dates and citations, ensuring users have the most recent and reliable information.
