Key Demand Metrics: Predicting Storage Demand

Self-storage street rate trend chart showing market pricing data

Key Demand Metrics: Predicting Storage Demand What would you say is the most important key metric in predicting self-storage demand and potential rent growth? Answers might include: Population growth Population density Median household income Average household income Supply per capita Incoming residential construction Incoming self-storage construction Percent of area that is renter-occupied   These are […]

Q4 Self Storage REIT Report

TractIQ self-storage market data platform screenshot

A Challenging 2024 for Self-Storage Operators 2024 put self-storage operators to the test. Street and web rates were heavily discounted, property taxes surged, and operators struggled to reconcile headline prices with achieved rents and existing-customer rate increases. This report uses TractIQ data and REIT filings to cut through the noise so you can underwrite and […]

The State of Self-Storage Development

Self-storage street rate vs web rate comparison chart showing market gap

The State of Self-Storage Development The legendary Sam Zell famously quipped: “Taking risks today for tomorrow’s reward is both the most challenging and difficult of tasks. Unbridled optimism must be tempered with reality.” For this state of development piece, rather than emulating every US President at the State of the Union Address, I will temper […]

Does Lower Market Saturation (SF/C) Lead To Higher Storage Rates?

Stats by star

Does Lower Market Saturation (SF/C) Lead To Higher Storage Rates? Self-storage demand can feel like an unsolvable puzzle. But what if the key lies in one metric (square foot per capita [SF/C]) and its connection to street rates? Spoiler alert: It’s fascinating. I dove into 225 of the top MSAs in the U.S. to see […]

Identifying Investment Criteria for Acquisition Opportunities

TractIQ self-storage market data platform screenshot

https://youtu.be/ZHch10S17wA?si=el1OQfXzVA-aqVGR Step 1: Define Demographic Criteria Demographics are the backbone of self-storage site selection. Understanding the characteristics of the local population helps you gauge demand and competition with precision. Here is a sample of some demographic factors to consider: 1. Population Growth:Many developers advise that you “follow the rooftops.” Look for areas with a projected […]

MSM Features TractIQ

TractIQ self-storage market data platform screenshot

MSM Features TractIQ MSM has been delivering unbiased self-storage news, insights, and data for over 45 years. Most recently featuring TractIQ and the CRE Daily product review. Earlier this month, CRE Daily, a digital media company covering the business of commercial real estate, posted a positive product review of TractIQ, a self-storage data platform. The […]

CRE Daily’s Review of TractIQ

TractIQ self-storage market data platform screenshot

  CRE Daily’s Review of TractIQ We are honored to share a portion CRE Daily’s review of TractIQ. To read the full review, click here. Data Coverage and Quality TractIQ tracks more than 70,000 operating self-storage facilities and development sites nationwide. The platform includes detailed pricing data by unit type for approximately 40,000 facilities and verified owner contact […]

Comparing REIT’s Discounting Strategy

TractIQ self-storage market data platform screenshot

Revealing the Gap Between Street and Web Rates TractIQ is breaking down six years of self-storage discounting data in a 10-part series. Below, are parts 6-10. Scroll to the bottom to download all 10 parts of the report. First, let’s begin with some context and a few definitions. Self-storage customers sign monthly leases, which carries a double-edged […]

2024 Self-Storage US Real Estate Market Value

TractIQ self-storage market data platform screenshot

2024 Self-Storage Real Estate Market Value   Is there anything more exciting than storing old high school yearbooks, holiday decorations, and outdated furniture? It’s understandable that self-storage may be off the list of lively dinner conversations, but real estate investors would argue the industry is anything but boring.    In recent history, the self-storage asset […]